A better world by designPosted: June 14, 2011 WHAT’S THE POINT OF DESIGNING something gorgeous and useful if it makes us feel guilty, because we know that it’s ethically or environmentally irresponsible? At this time of unprecedented environmental, social and economic crises, should we be creating the deceptions that encourage continuous consumption or figuring out a way to help counter it?
In a world where design has become a recognised corporate asset, designers and their clients have the opportunity to use their persuasive skills responsibly and to accelerate awareness. Just think of how quickly the plastic bag has become taboo in many countries. Designers create much of what the world sees, wants, buys, uses and experiences. Imagine using their professional power, persuasive skills, and wisdom to help distribute ideas that the world really needs: health information, conflict resolution, tolerance, technology, freedom of the press, freedom of speech, human rights and democracy.
* Design for straightforward disassembly, reuse, refurbishment and recyclability
* Product stewardship such as take-back and recycling schemes
* Packaging minimisation
* User information and education