Who is Mr. Brainwash?!? – MadiiPosted: June 13, 2011
Los Angeles based filmmaker and most recently pop artist Thierry Guetta A.K.A (Mr Brainwash)is responsible for one of Los Angeles most successful solo exhibitions “life is beautiful” . He has spent the better part of the last decade attempting to make the ultimate street art documentary. Meanwhile, inspired by his subjects, and being encouraged by none other than the one and only Banksy he started hitting the streets, from Los Angeles to Paris, with spray painted stencils and posters of his pop art inspired images. Ironically ended up being the centre of Banksy’s 2010 documentary “Exit through the gift shop”.
He rapidly emerged as a renowned figure on the international street art scene n addition to his widely recognized images, Life is Beautiful featured larger than life installations which included a 20-foot robot made of old televisions, a life-size recreation of Edward Hopper’s Nighthawks and a pyramid made from 20,000 books. Originally scheduled to open for only two weeks, the exhibit was extended for three months, attracting more than 30,000 visitors.The artwork attributed to Guetta strongly emulates the styles and artistic concepts of well-known street artists including Banksy and Shepard Fairy. Like Banksy, Guetta employs famous artistic and historic images, many of which are copyrighted, and amends the originals in slight or significant ways. Unlike Banksy, who is shown in the film creating his own work, Guetta states in the film that his work largely consists of “scanning and photoshopping,” acts which are carried out by hired assistants. Guetta further admits in Exit through the gift shop that most of the actual artistic process is carried out by hired graphic designers to whom he describes his ideas. In the film, he is not shown creating much artwork himself.