What is Cola Life? – DebbiePosted: May 31, 2011
ColaLife is working in developing countries to bring Coca-Cola, its bottlers and others together to open up Coca-Cola’s distribution channels to carry ‘social products’ such as oral rehydration salts and zinc supplements to save children’s lives.
You can buy a Coca-Cola virtually anywhere in developing countries but in these same places up to 1 in 5 children die before their 5th birthday from simple preventable causes like dehydration from diarrhoea.
ColaLife started as an online ‘movement’ in April 2008. We have more than 10,000 online supporters and these have given us the power to engage Coca-Cola, UNICEF and other key stakeholders. We are now focussing on getting a trial of the ColaLife concept underway in Zambia.
The AidPod is at the heart of the ColaLife model. It is a wedge-shaped container that fits between the necks of the bottles in a crate of Coca-Cola. The AidPod makes use of unused space to get simple medicines, such as oral rehydration salts, and other social products like water purification tablets to the places that Coca-Cola gets i.e. most places.
Simon Berry founding member of Cola Life
We are excited by the possibility that we might make the AidPod from PET so that it could serve as a water ‘steriliser’ using the SODIS method.