NeW Typo-graph y moVeMENT – madi :D

The so-called typography movement reached its peak around the 1920’s to 1930’s.It brought graphics and information design to the forefront of the artistic arvant-garde in central Europe.

Herbert Bayer

Straying from past typography traditions where all type was generally arranged in symmetrical columns, Modernist designers chopped & changed there posters or printed pages to include a mixed montage of type and illustration arranged in harmonious strikingly asymmetrical compositions. The forms of the new typography are the fore  of blurring the lines between graphic design and fine art. Many of these typographic experimentations took there que from innovations at the turn of the century. Almost overnight typographers and printers adapted this way of working for a huge range of printed matter from business cards and brochures , to magazines books and advertisements. Artists involved in this movement include;

                         Herbert Bayer whos produced works expressed a need for the industrial age. ———————–>

                        Ladislav Sultnar who’s primary concern was to make text and imagery communicate more effectively for greater legibility.

<————————————-|   Paul Schuitema whose interest in mass production and technology let him to apply the principals of de Stijl, Constructivism and Bauhaus to advertising and print media. —————-> Jan Tschichold who to this day is one of the most outstanding and influential typographers to ever have lived.||||||||||||

and Aleksandr Rodchenko who was a revolutionary artist both politically and aesthetically.

Info sourced from – http://www.raynor-design.com/newtypo/index.html, http://www.dexigner.com/news/19731, http://www.moma.org/visit/calendar/exhibitions/1015 and Wikipedia.

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