ART DECO – SAMPosted: May 10, 2011
“Although many design movements have political or philosophical beginnings or intentions, art deco was purely decorative.”
Art Deco covers ‘modern’ approaches to architecture, fashion, art, graphics and film.
Beginning in Paris in the 1920’s it flourished internationally throughout the 1930’s into the world war II era.
It has influenced all areas of design, the new aesthetics were also found in industrial, furniture, transport, communications and in household items.
The style which was universal, represents a move away from traditional values and was characterized by clean, geometric and elegant lines that replaced the excessive decoration of previous styles.
Art Deco’s linear symmetry was a distinct departure from the flowing asymmetrical organic curves of it predecessor style Art Noveau. It embraced influences from many different styles of the early 20th century, including Neoclassical, Constructivism, Cubism, Modernism and futurism and also drew inspiration from ancient egyptian and aztec forms.
It remains popular around the world ad is increasingly appreciated by new generations who and enchanted by its simplicity, style, design, superior materials and finishes.