Justine Barratt – are your undies edible

Sexy & Glutton Free……

……..Not so silly after all!

Become a designer that seeks to help companies transform their messages into innovative communication materials that influence audience behaviour and catalyze organization change!


How hard is it to rethink how we design, manufacture, use and reuse materials?

Eco Design was developed by the Centre for Design at RMIT University WSP Environmentsl and leading industry experts, the Nana’s and the Papa’s who cared enough to do it when it was daggy. So what is Eco-design? mainly your one stop information centre that provides designers with the lastest information in practical quick reference guides:

Giving you………

The main environmental impact areas for the various design disciplines, including Graphic design!

Strategies to minimise their ecological footprint. Podcasts  from Design Victoria’s eco-design seminar  and workshop series including introduction to eco-design; life cycle analysis  and eco-labeling

Links to resources including leading industry experts and organisations to assist with advice and support.


It is important to emphasise that eco-design is not about dismissing the fundamental principles of design simply in favour of environmental gains. Positive environmental outcomes can be achieved during the design stage to ensure the best performance or result can be delivered over the long term without compromising form or function.


So get on ya candy pants and check out these links





Creative Director of Up & Up Creative – www.upandup.com.au
Centre for Design — www.cfd.rmit.edu.au
WSP Environmental — www.wspgroup.com
Viola Design — www.violadesign.com.au




What is Cola Life? – Debbie

ColaLife is working in developing countries to bring Coca-Cola, its bottlers and others together to open up Coca-Cola’s distribution channels to carry ‘social products’ such as oral rehydration salts and zinc supplements to save children’s lives.

     You can buy a Coca-Cola virtually anywhere in developing countries but in these same places up to 1 in 5 children die before their 5th birthday from simple preventable causes like dehydration from diarrhoea.

ColaLife started as an online ‘movement’ in April 2008. We have more than 10,000 online supporters and these have given us the power to engage Coca-Cola, UNICEF and other key stakeholders. We are now focussing on getting a trial of the ColaLife concept underway in Zambia.

The AidPod is at the heart of the ColaLife model. It is a wedge-shaped container that fits between the necks of the bottles in a crate of Coca-Cola. The AidPod makes use of unused space to get simple medicines, such as oral rehydration salts, and other social products like water purification tablets to the places that Coca-Cola gets i.e. most places.


Simon Berry founding member of Cola Life



We are excited by the possibility that we might make the AidPod from PET so that it could serve as a water ‘steriliser’ using the SODIS method.












Recycling Paper.

 Sustainability is not just being green it relates to everything we consume and make. It is part  of every aspect of the print and digital design industries; from the paper we print on, to the energy  used to generate the electricity to power our machines and studios. Everything we interact with on this planet is interconnected, so understanding how to first limit our environmental footprint is extremely important. The rest of the story is unwritten, and at this point no one really knows what sustainability will look like.

However, this is why you, the designer is here. It’s our job to design a better future. It’s terrifying and exciting in the same breath. Paper is of our major issues considering is use in most mass media including papers, magazines, billboards, flyers ect: Recycling this paper should be a major solution, right? However, there are different definitions of ‘recycled’ within the industry – paper can be called ‘recycled’ when only a percentage of the fibre is actually recycled. There is also a big difference between post and pre-consumer recycled waste paper. Environmentally Sound Paper (ESP) is paper that has a minimal impact on the environment. This is determined from the source of the raw material, and how it is manufactured. The most commonly acknowledged type of ESP is paper that has been recycled from used paper. Other types of paper such as paper made from alternative fibres other than wood and paper reclaimed from landfill etc. can be said to be environmentally sound.


















Post#5: Design and social change

In this final post for the semester, I would like you to respond to the documentary  Exit Through the Gift Shop that we viewed in class today by discussing examples/case-studies of design being used to bring about social change…

The First Things First manifesto was published by the British Designer Ken Garland in1964. It rallied against the consumerist culture that was purely concerned with buying and selling things and tried to highlight a Humanist dimension to graphic design theory. It was later updated and republished with a new group of signatories as the First Things First 2000 manifesto.

Do Good Design – David Berman (2010) looks at these issues, as he sees it: “Design matters, like never before. Designers create so much of what we see, what we use, and what we experience. In this time of unprecedented environmental, social, and economic crises, designers will choose what their young profession will be about: inventing deceptions that encourage overconsumption — or helping repair the world.”

Deadline: Tuesday 14/6, Thank you!

Lovely as a Tree


Recycled paper is more damaging for the environment than non-chlorine bleached fibre from sustainable forests

No. Recycled paper is made from waste paper – that means it spares new trees from being cut down. Also, recycled paper takes less energy to produce – for example, no trees need to be felled and transported to the mill.

But these reasons alone do not make recycled paper less harmful to the environment – whole forests are managed to supply the raw materials for virgin paper. The real issue is over ‘sustainable forests’ – this is a meaningless term. You can only be sure paper is from a sustainably managed source if it is certified by the FSC.


Recycled paper is more expensive than virgin paper

Not necessarily. The first recycled papers were more expensive, but recycled paper is much more widely available now.

Sometimes recycled paper will cost more than virgin paper, sometimes it won’t. But generally speaking, you can expect the price to be lower if buying in bulk.


 Recycled papers are usually poor quality

The quality of recycled paper has improved massively in the last 20 years due to advances in papermaking technology, improved sorting and increased recycling rates. It is now often impossible to tell the difference between quality recycled and virgin paper.


 De-inking recycled paper is harmful to the environment

The de-inking process uses the detergent, sodium hydroxide – this is a main ingredient in soap and is also used commercially in low doses – for washing fruit and vegetables. In many cases the residual detergent and ink ‘sludge’ is harmless enough to be used as a fertiliser.

Sometimes the ink is diluted, rather than removed, and then spread evenly throughout the sheet of paper – this is known as dispersal. Sometimes the ink is dispersed in such a way as to create a deliberately speckled effect.


 One ‘environmentally friendly’ paper is as good as another

 A paper’s claim to be ‘environmentally friendly’ is meaningless unless explained and justified. A paper’s environmental impact includes fibre source, energy issues, water, effluents and emissions. Choose 100% recycled or an FSC-certified product.







Green, sustainable graphic design

Designers ability to create aesthetically beautiful design materials is important, but also work created does not destroy our environment. Communicating, persuading and ultimately spreading a socially and ecologically responsible message to both consumers and corporations are incorporated in all phases of design process, e.g. printing/binding.

Is Soy Ink better than conventional ink?

“Conventional” ink is petroleum based using a mixture of water resins, pigments, and a variety of toxic metals such as barium, copper and zinc ; a major source of headaches and dizziness. Soy ink is made from soybean oil, pigments, resins and waxes, does not contain all of the heavy metals.

Soy based ink is also great for printing full color stationery, as the heating point is much greater than petroleum based ink, which means less likelihood the colors on your stationery will run, fade, or ruin your laser printer.

Ecological Guide to Paper

Most graphics professionals search for paper of the highest quality, functionality, and best price and help preserve the environment. The recycled and tree-free papers generate fewer toxins and impact the environment far less than typical virgin wood, chlorine-bleached papers.

Cost Rica Natural paper for example manufactures and distributes tree-free paper, acid-free, durable, chemical-free, better than recycled paper using post-consumer waste and agricultural waste: banana stem peduncle, cotton stalk rich in lignin and cellulose, cigar, coffee, lemon, mango and tobacco papers.Banana paper

In Australia there is enormous scope for wood-free paper sources: wheat, rice, cotton, bananas, sugar cane, cotton waste generated by clothing industry. As always, cost is major factor given the economies of scale achieved by huge wood paper mills and superior quantity, quality, versatility, and recyclability to paper made from wood fibre.

Green Graphic Design
Go Green Graphic Design 

Costa Rica Natural Paper
Ecological Guide to Paper
Wood-Free Paper 

Green Graphic Design

A book by Brian Dougherty

Michelle Davies

Breaking down the concept of green design, designer Brian Dougherty captures the ability of designers to communicate, persuade, and spread a socially and ecologically responsible message to consumers and corporations.

Green Graphic Design asks designers to rethink their creative work practices, while remaining focused on costs and corporate identity.

He believes designers should design backwards, taking a mental journey, from a project’s ultimate destination, arriving back at the design studio. In this way looking at waste, user experience, delivery, warehouse, bindery and printing. Finding the ‘greenest’ solutions.

A Celery Design

The book is well illustrated and contains many case studies of green designs. A Sustainability Scorecard is explained and a glossary of key terms and resources make it easy to implement practical green solutions in your own work.

Brian Dougherty is a partner at Celery Design Collaborative and a recognized leader in green design. He is a founding member of the board of advisors for the AIGA Center for Sustainable Design, and lives and works in California.

“I like to think of design as a big, ripe avocado. The outer layer of this avocado represents the physical world of paper and print. Yet if we peel back the skin of the avocado, we discover the meat. This is the realm of brand and information. All of that stuff on the exterior really exists in order to convey information and deliver messages. If we dive still deeper …we find one more layer-the seed at the center. This seed represents the central challenge around which all of the messages and stuff of design revolve: effecting change.”

Packaged in used soft drink bottles


Designing for Sustainability – 3 videos (One with Brian)

Celery Design Collaborative

Green Thinkers on Design

AIGA Center for Sustainable Design

Preview Green Graphic Design online